Guinness have struck a chord with rugby fans by releasing a series of beautifully made, emotive adverts that could possibly be described more accurately as short films. They tell the tale of the attitude and achievements of Shane Williams, Jonny Wilkinson, Bill McLaren and the Munster team of 1978. Here's a look at all four adverts. Ahead of the Autumn Internationals that kick off this weekend, the videos focus on heros from the four home nations. The campaign first aired on TV in the Uk and Ireland this week, and online the videos have already gone viral, racking up thousands of views. Rather than focussing on physical attributes, these four films look to inner qualities like humility, dedication, self-belief, and irrepressible spirit. The campaign celebrates the triumph of these qualities, which have helped the ads’ heroes leave a lasting mark on the game. "It was tough being told that I wasn’t going to make it, just because of my size, but I always believed in myself," said former Wales star Shane Williams, reflecting on his career. "Every setback made me more determined to succeed. Hopefully my story can inspire other rugby players - it’s proof you don’t need to be built like George North or Alex Cuthbert to make it on the wing!"Â* Which is the best ad? It's tough to say, but we've chosen to post the Williams video first, and then you can view the other three on the next page, with a bit more info about each, and some quotes from those involved too (scroll down if arriving from our social media pages, or click page 2).

Page: 12View All Click here to view the full post More...