They were after a giant, yellow Nickelodeon character - better known as SpongeBob SquarePants - whose name was attached to the Sprint Cup race featuring Gordon, Johnson and the sport's biggest stars that night. It was exactly what the children's TV network wanted out of its partnership with NASCAR - and just what NASCAR wanted out of the SpongeBob SquarePants 400. ''You know, you're always looking for a younger demographic,'' Sprint Cup star Clint Bowyer said, ''and what better way to attract that younger demographic? I can't imagine any younger kid not wanting to come to the SpongeBob SquarePants race.'' NASCAR has been trying to reach younger demographics for years, particularly as stars such as Gordon close in on retirement. More...