NASCAR today will unveil the biggest, most engaging marketing campaign in the history of the sport to promote the all new Chase for the NASCAR Sprint Cup?. At the heart of the effort is a collaboration with ESPN that features five original television spots, an educational video, and an extensive social media push that will rally fans, teams, tracks, and partners around The Chase® like never before. The national marketing initiative will underscore the drama and excitement of NASCAR's premier series' new 10-race playoff format unveiled earlier this year. "We made a bold decision at the beginning of the season to make our Chase for the NASCAR Sprint Cup all about winning," said Brent Dewar, NASCAR chief operating officer. More...