Jeff Gordon may as well have been any average sports fan, sliding up to the bar and ordering a beer. ''Do you smell the beer like you do with wine,'' Gordon asked. He raised the glass to his nose, inhaled the fruity complexity and pungent hoppiness of a Dogfish Head 61, and started to drink. ''I could drink this all day,'' Gordon said, to the delight of the Dogfish Head staff.
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