Having recently solidified the sport's domestic television future as part of record-breaking media rights partnerships with the FOX Sports and NBC Sports groups, NASCAR? announced today that it has selected IMG to assist the sanctioning body in establishing a long-term and sustainable global commercial broadcast media distribution strategy. As NASCAR's international media representative, IMG will be responsible for helping the sport increase its footprint, audience base and revenues outside of North America and South America. In addition to leveraging the popularity of motorsports in key international territories like Western Europe and Australia, IMG will further develop NASCAR television rights commercially in markets where motorsports are less widely known such as Southeast Asia, China and Eastern Europe. "NASCAR, already a global brand with deep international appeal, is positioning itself for robust growth beyond our borders by partnering with the world's television and digital media content delivery leader," said Brent Dewar, NASCAR chief operating officer. More...