Live Sponsored by Toyota and Sprint will make its debut in downtown Chicago on September 10-11. The free outdoor fan fest located on North Michigan Avenue, will culminate with a two-hour live show featuring all 16 Chase for the NASCAR Sprint Cup drivers, just days before the momentous Challenger Round debuts at Chicagoland Speedway. "There's no better way to introduce our new Chase for the NASCAR Sprint Cup format than by inviting our fans -- the most loyal in sports -- to be a part of the celebration," said Steve Phelps, NASCAR chief marketing officer.*"We are fortunate to have partnered with two world-class brands in Toyota and Sprint to provide an unforgettable fan experience as we embark on this significant moment for our sport." More...