NASCAR President Mike Helton and team owner Richard Childress were part of a panel to discuss the business in NASCAR, Talladega Superspeedway's role in the sport and more. The summit, called "The Business of NASCAR -- Put Your Business in the Fast Lane" was co-hosted by the 2.66-mile track and the Birmingham Business Alliance. Talladega Superspeedway Chairman Grant Lynch, Coca-Cola Refreshments Brenda Staton, PepsiCo, Gatorade and Quaker Brands' Carrie Walker and America's First Federal Credit Union's Phil Boozer joined Helton and Childress as panelists in a discussion moderated by Rick Harrow. Helton discussed the impact of Talladega on NASCAR, which was something he has great knowledge of given his role as the former president of the track from 1988 to 1993. More...