In racing terms, it might have qualified as a jumped start when Camping World Chairman and CEO Marcus Lemonis let slip in March that a long-term extension of his company's entitlement sponsorship with NASCAR's truck series was in the works. Camping World has opened 35 new stores to bring its total to 100 and has expanded its reach to a younger demographic, widening the low end of its average customer age from 45 to 35 years old.
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