NASCAR has reached a seven-year contract extension with Camping World to remain the title sponsor of the Truck Series through 2022. Camping World's first seven-year deal ran through 2015, but CEO Marcus Lemonis was eager to extend it and began negotiations well in advance. ''I'm a bit of a planner when it comes to marketing and I knew if we weren't going to do it, we needed to let NASCAR know so they'd have ample time and we needed to have a backup plan.'' Lemonis looked at research to determine what kind of return Camping World received over the first five years of its deal, and the numbers were staggering: Since signing with NASCAR and the Truck Series in 2009, he said, his company has added 35 percent more stores - bringing Camping World to over 100 stores nationwide - and eclipsed $3 billion in annual revenue. More...