NASCAR Chairman and CEO Brian France kicked off the 2014 IMG World Congress of Sport on Wednesday in Dana Point, Calif. as part of a keynote panel of leaders in sports and entertainment. France addressed the importance of connecting Millennial fans with the sport's live content at the track. As NASCAR returns to the scene of one of its most dramatic finishes at Auto Club Speedway of Southern California, France asserted that NASCAR is in a unique position to appeal to Gen Y. In fact, drivers of that generation, Denny Hamlin and Joey Logano, were the combatants in last year's last-lap battle at the two-mile oval near Los Angeles. Gen Y or Millennials, the generation born between 1980 and 1995, are "getting interested in sports differently," France said. More...