Lesa France Kennedy, chief executive officer of Daytona's parent company International Speedway Corp., said NASCAR's most famous race track could host other events such as international soccer and college football games once the Daytona Rising project is completed in 2016. "NASCAR is always going to be our primary revenue driver, but we're going to look at some other things," Kennedy said Tuesday at the NASCAR Motorsports Marketing Forum, which kicked off Champion's Week. We are also in discussions with several universities about NCAA football. Kennedy said the track's current backstretch grandstand will be torn down after the 2015 Daytona 500, and the rebuilt venue will feature improved amenities such as 1,600 video screens, seats with armrests and cup holders, and three times the current number of restrooms. More...