DAYTONA BEACH, Fla. -- NASCAR Digital Media entered uncharted territory on Jan. 3, 2013, when it flipped the switch on a brand new digital experience and suite of mobile apps. Now, nearly 11 months and a full NASCAR racing season later, the new digital platform is registering an 11 percent year-over-year increase in monthly unique visitors, highlighted by the platform's mobile capabilities. "NASCAR has made a concerted effort to leverage technology in everything we do in an attempt to enhance competition and bring fans closer to the sport they love," said Marc Jenkins, vice president of NASCAR Digital Media. In just one year, the numbers reflect that NASCAR's digital platform has become a destination our fans are able to enjoy regardless of where they are and what device they are using."
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