A legacy that began when NASCAR founder Bill France Sr. and John and Peggy Bishop co-founded the original International Motor Sports Association (IMSA) in 1969 took a step into the future today at the International Motorsports Center (IMC). IMSA and International Speedway Corporation (ISC) Chairman Jim France -- the son of Bill France Sr. -- joined IMSA CEO Ed Bennett and NASCAR President Mike Helton to unveil the addition of IMSA logos to signage outside the eight-story IMC building that is headquarters to IMSA, NASCAR and ISC. More...