In the moments after NASCAR President Mike Helton delivered the keynote address for the annual SEMA (Specialty Equipment Marketing Association) Trade Show in Las Vegas on Tuesday, he found himself both contemplative and comforted. There was once a time, when the decades-long NASCAR executive wouldn't have imagined updating this huge highly specialized automobile industry audience with news of electronic fuel injectors, high-tech officiating, massive environmental initiatives and Air Titan track dryers -- only to promise more innovation still. "I think what gave us this opportunity was the more recent efforts where we've shown the world we're serious about being a leader in technology around our product, which is racing, but also the relationship we've built with OEMS (original equipment manufacturers),'' Helton said. "The Gen-6 car went a long way toward showing the automobile enthusiasts how serious we were about our product and the industry saw NASCAR's direction of embracing technology and embracing innovation, which may not have been the case 10 years ago, quite frankly. More...