Todd Haley came up with the number. Ben Roethlisberger didn't see any reason to argue. It's ambitious territory for a franchise that has been playing for more than 80 years and only came within shouting distance of it once: when Hall of Famer Terry Bradshaw, Franco Harris, Lynn Swann and John Stallworth led the NFL in scoring on their way to a fourth Super Bowl title in the 1979 season.
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